Service management : operations, strategy, and information technology /
by Fitzsimmons, James A; Fitzsimmons, Mona J.
Material type:
BookPublisher: Boston : McGraw-Hill/Irwin, 2006Edition: 5th ed.Description: xiv, 605 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 0072982306 (alk. paper).Subject(s): Service industries -- ManagementOnline resources: Table of contents only
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Dhaka University Library General Stacks | Non Fiction | 658.8 FIS (Browse shelf) | Available | 423046 |
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| 658.8 FIM Marketing management : | 658.8 FIM Marketing systems : | 658.8 FIM Marketing systems : | 658.8 FIS Service management : | 658.8 FOB Business without a buyer / | 658.8 FRI Introduction to marketing / | 658.8 FRP The principles and practice of marketing / |
Includes bibliographical references and indexes.
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