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Marketing management : principles, analysis, and applications, vol 1 /

by Shapiro, Benson P; Dolan, Robert J; Quelch, John A.
Material type: materialTypeLabelBookSeries: The Irwin series in marketing. Publisher: Homewood, Ill. : R.D. Irwin, 1985Description: v. 1 : ill. ; 24 cm.ISBN: 0256031533 .Subject(s): Marketing -- Management
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Non Fiction 658.802 SHM (Browse shelf) Available 324666
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658.802 PEE Environmental marketing management : 658.802 PEE Environmental marketing management : 658.802 REI Introduction to marketing management : 658.802 SHM Marketing management : 658.802 STH Handbook of international marketing : 658.802 STR Strategic marketing management / 658.802 WES Strategic marketing :

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