Marketing theory : the philosophy of marketing science /
by Hunt, Shelby D.
Material type:
BookSeries: The Irwin series in marketing.Publisher: Homewood, Ill. : R.D. Irwin, 1983Description: xvii, 515 p. : ill. ; 25 cm.ISBN: 0256028478.Subject(s): Marketing | Marketing research
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.801 HUM (Browse shelf) | 4 | Available | 317985 |
Includes indexes.
Bibliography: p. 480-502.
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