Strategic brand management : building, measuring, and managing brand equity /
by Keller, Kevin Lane.
Material type:
BookPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008Edition: 3rd ed.Description: xxi, 692 p. : col. ill. ; 27 cm.ISBN: 9780131888593 (casebound); 0131888595 (casebound).Subject(s): Brand name products -- ManagementOnline resources: Table of contents only
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.82 KES (Browse shelf) | 1 | Available | 484110 | |
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Dhaka University Library General Stacks | Non Fiction | 658.82 KES (Browse shelf) | 2 | Available | 484111 | |
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Dhaka University Library General Stacks | Non Fiction | 658.82 KES (Browse shelf) | 3 | Available | 484112 | |
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Dhaka University Library General Stacks | Non Fiction | 658.82 KES (Browse shelf) | 4 | Available | 484113 | |
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Dhaka University Library General Stacks | Non Fiction | 658.82 KES (Browse shelf) | 5 | Available | 484114 |
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| 658.82 HAM মার্কেটিং প্রমোশন ( Marketing Promotion ) / | 658.82 HAM মার্কেটিং প্রমোশন ( Marketing Promotion ) / | 658.82 KES Strategic brand management : | 658.82 KES Strategic brand management : | 658.82 KES Strategic brand management : | 658.82 KES Strategic brand management : | 658.82 KES Strategic brand management : |
Includes bibliographical references and index.
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