Hearing the voice of the market : competitive advantage through creative use of market information /
by Barabba, Vincent P; Zaltman, Gerald.
Material type:
BookPublisher: Boston, Mass. : Harvard Business School, c1991Description: xiv, 294 p. : ill. ; 23 cm.ISBN: 0875842410 .Subject(s): Decision making | Industrial management | Marketing research | Competition
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Dhaka University Library General Stacks | Non Fiction | 658.802 BAH (Browse shelf) | Available | 401132 |
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| 658.802 AHI Internal marketing : | 658.802 BAC Customer relationship management : | 658.802 BAC Customer relationship management : | 658.802 BAH Hearing the voice of the market : | 658.802 BAP Product-line strategies / | 658.802 BAP Product-line strategies / | 658.802 BAP Product-line strategies / |
Includes bibliographical references and index.
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