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Harvard business review on pricing. /

by Harvard Business School.
Material type: materialTypeLabelBookSeries: The Harvard business review paperback series. Publisher: Boston : Harvard Business School Pub., c2008Description: 209 p. ; 20 cm.ISBN: 9781422146583 (pbk. : alk. paper).Uniform titles: Harvard business review.Subject(s): PricingOnline resources: Table of contents only
Contents:
How do you know when the price is right? / Robert J. Dolan -- Pricing and the psychology of consumption / John T. Gourville and Dilip Soman -- Managing price, gaining profit / Michael V. Marn and Robert l. Rosiello -- How to fight a price war / Akshay R. Rao, Mark E. Bergen, and Scott Davis -- Pricing policies for new products / Joel Dean -- Sigma pricing / Manmohan S. Sodhi and Navdeep S. Sodhi -- Price smarter on the Net / Walter Baker, Michael V. Marn, and Craig Zawada -- Making money with proactive pricing / Elliot B. Ross.
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Books Books Dhaka University Library
General Stacks
Non Fiction 658.816 HAR (Browse shelf) Available 470660

A selection of articles previously published in the Harvard business review.

Includes index.

How do you know when the price is right? / Robert J. Dolan -- Pricing and the psychology of consumption / John T. Gourville and Dilip Soman -- Managing price, gaining profit / Michael V. Marn and Robert l. Rosiello -- How to fight a price war / Akshay R. Rao, Mark E. Bergen, and Scott Davis -- Pricing policies for new products / Joel Dean -- Sigma pricing / Manmohan S. Sodhi and Navdeep S. Sodhi -- Price smarter on the Net / Walter Baker, Michael V. Marn, and Craig Zawada -- Making money with proactive pricing / Elliot B. Ross.

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