Pre-commerce : how companies and customers are transforming business together /
by Pearson, Bob; Zehr, Dan.
Material type:
BookPublisher: San Francisco : Jossey-Bass, c2011Edition: 1st ed.Description: x, 310 p. : ill. ; 24 cm.ISBN: 9780470928448 (cloth).Subject(s): Consumer behavior | Social media -- Economic aspects | Customer relations -- Technological innovations | Internet marketing
Contents:
The rise of pre-commerce -- The evolution of pre-commerce -- The move from market research to customer insights -- Meet the new influencers -- The secrets to successful pre-commerce marketing -- Building ambassadors for your brands -- The tectonic plates of the pre-commerce world -- How idea generation works -- Customer support : the new revenue stream -- Politics and business : reshaping our beliefs -- Creating your intellectual network -- Antibodies, enablers, and heroes -- Conclusion : getting started.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
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Dhaka University Library General Stacks | Non Fiction | 658.812 PEP (Browse shelf) | Available | 476891 |
Includes bibliographical references and index.
The rise of pre-commerce -- The evolution of pre-commerce -- The move from market research to customer insights -- Meet the new influencers -- The secrets to successful pre-commerce marketing -- Building ambassadors for your brands -- The tectonic plates of the pre-commerce world -- How idea generation works -- Customer support : the new revenue stream -- Politics and business : reshaping our beliefs -- Creating your intellectual network -- Antibodies, enablers, and heroes -- Conclusion : getting started.
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