Marketing research : an applied orientation /
by Malhotra, Naresh K.
Material type:
BookPublisher: Upper Saddle River, NJ : Pearson, c2010Edition: 6th ed.Description: vii, 897 p. ; 28 cm.ISBN: 9780136085430 (casebound : alk. paper).Subject(s): Marketing research | Marketing research -- Methodology
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Dhaka University Library General Stacks | Non Fiction | 658.83 MAM (Browse shelf) | 1 | Available | 461474 |
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| 658.83 KOM Marketing research : | 658.83 KRM Marketing research / | 658.83 MAB Basic marketing research : | 658.83 MAM Marketing research : | 658.83 MAM Marketing analysis and decision making / | 658.83 MAM Marketing research : | 658.83 MAM Marketing research : |
Includes bibliographical references p. 834-873 and index.
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