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Brand marketing : building winning brand strategies that deliver value and customer satisfaction /

by Weilbacher, william M.
Material type: materialTypeLabelBookPublisher: Lincolnwood, Ill. : NTC Business Books, c1993Description: xv, 210 p. : ill. ; 23 cm.ISBN: 0844234761.Subject(s): Branding (Marketing) | Brand choice
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Non Fiction 658.827 WEB (Browse shelf) Available 401065

Includes bibliographical references and index.

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Last Updated on September 15, 2019
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