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Consumer behavior /

by Schiffman, Leon G; Kanuk, Leslie Lazar; Wisenblit, Joseph.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, c2010Edition: 10th ed.Description: xviii, 518 p., [55] p. : ill. (some col.) ; 29 cm.ISBN: 9780135053010; 0135053013.Subject(s): Consumer behavior | Motivation research (Marketing)
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Books Books Dhaka University Library
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Non Fiction 658.8342 SCC (Browse shelf) 1 Available 481333
Books Books Dhaka University Library
General Stacks
Non Fiction 658.8342 SCC (Browse shelf) 2 Available 481334
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658.8342 SCC Consumer behavior / 658.8342 SCC Consumer behavior / 658.8342 SCC Consumer behavior / 658.8342 SCC Consumer behavior / 658.8342 SCC Consumer behavior / 658.8342 SCC Consumer behavior / 658.8342 SCC Consumer behavior /

Includes bibliographical references and indexes.

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