Consumer behavior : concepts and applications /
by Loudon, David L; Della Bitta, Albert J.
Material type:
BookSeries: McGraw-Hill series in marketing. Publisher: New York : McGraw-Hill, c1993Edition: 4th ed.Description: xxiii, 788 p. : ill. (some col.) ; 27 cm.ISBN: 0070387672.Subject(s): Consumer behavior | Consumer behavior -- United States -- Case studies
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.8342 LOC (Browse shelf) | 1 | Available | 356234 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.8342 LOC (Browse shelf) | 2 | Available | 356235 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.8342 LOC (Browse shelf) | 3 | Available | 478328 |
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| 658.8342 LEG Legends in consumer behavior : | 658.8342 LOC Consumer behavior : | 658.8342 LOC Consumer behavior : | 658.8342 LOC Consumer behavior : | 658.8342 MAC Consumer behaviour : | 658.8342 MOC Consumer behavior and culture : | 658.8342 PEC Consumer behavior and marketing strategy / |
Includes bibliographical references (p. 733-782) and index.
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