Marketing research : management, method, and cases /
by Wentz, Walter B.
Material type: BookPublisher: New York : Harper & Row, c1979Edition: 2d ed.Description: xii, 770 p. : ill. ; 24 cm.ISBN: 0060470062.Subject(s): Marketing research | Marketing research -- Statistical methods | Marketing research -- Case studiesItem type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books | Dhaka University Library General Stacks | Non Fiction | 658.83 WEM (Browse shelf) | Available | A230527 |
Includes bibliographical references and indexes.
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