Global marketing management /
by Keegan, Warren J; Green, Mark C.
Material type:
BookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2002Edition: 7th ed.Description: xxv, 617 p. : ill. ; 27 cm.ISBN: 0130332712.Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studies
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Dhaka University Library General Stacks | Non Fiction | 658.848 KEG (Browse shelf) | 2 | Available | 420604 | |
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| 658.848 KEG Global marketing management / | 658.848 KEG Global marketing management / | 658.848 KEG Global marketing management / | 658.848 KEG Global marketing management / | 658.848 KEG Global marketing management / | 658.848 KEG Global marketing management / | 658.848 KEG Global marketing management / |
Includes bibliographical references and index.
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