Advertising and promotion : an integrated marketing communications perspective /
by Belch, George E. (George Edward); Belch, Michael A.
Material type:
BookPublisher: Boston : McGraw-Hill Irwin, c2007Edition: 7th ed.Description: xxvi, 820 p. : col. ill. ; 29 cm.ISBN: 0073101265 (alk. paper); 9780073101262; 9780070144965 (sp. Indian ed.).Subject(s): Advertising | Sales promotion | Communication in marketing
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 659.1 BEA (Browse shelf) | 1 | Available | 459449 | |
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Dhaka University Library General Stacks | Non Fiction | 659.1 BEA (Browse shelf) | 4 | Available | 473601 | |
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Dhaka University Library General Stacks | Non Fiction | 659.1 BEA (Browse shelf) | 5 | Available | 473602 |
Includes bibliographical references (p. 763-789) and indexes.
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