Global marketing : foreign entry, local marketing & global management /
by Johansson, Johny K.
Material type:
BookSeries: McGraw-Hill/Irwin series in marketing. Publisher: New York : McGraw-Hill/Irwin, c2003Edition: 3rd ed. (Int'l ed).Description: xviii, 654 p. : ill. ; 28 cm.ISBN: 0072471484 (alk. paper); 0071195637 (International : alk. paper).Subject(s): Export marketing | Export marketing -- ManagementOnline resources: Publisher description | Table of contents
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Dhaka University Library General Stacks | Non Fiction | 658.848 JOG (Browse shelf) | 1 | Available | 410356 | |
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Dhaka University Library General Stacks | Non Fiction | 658.848 JOG (Browse shelf) | 2 | Available | 410357 | |
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Dhaka University Library General Stacks | Non Fiction | 658.848 JOG (Browse shelf) | 3 | Available | 410358 | |
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Dhaka University Library General Stacks | Non Fiction | 658.848 JOG (Browse shelf) | 4 | Available | 410359 | |
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Dhaka University Library General Stacks | Non Fiction | 658.848 JOG (Browse shelf) | 5 | Available | 410360 |
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| 658.848 INT The Oxford handbook of international business / | 658.848 JAI International marketing management / | 658.848 JOG Global marketing : | 658.848 JOG Global marketing : | 658.848 JOG Global marketing : | 658.848 JOG Global marketing : | 658.848 JOG Global marketing : |
Includes bibliographical references and indexes.
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