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Marketing research : an applied orientation /

by Malhotra, Naresh K.
Material type: materialTypeLabelBookPublisher: India : Pearson, 2004Edition: 4th ed.Description: xxviii, 713p. : ill. ; 28 cm.ISBN: 8129702568.Subject(s): Marketing research | Marketing research -- Methodology
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General Stacks 		Non Fiction 658.83 MAM (Browse shelf) Available 408862

Includes bibliographical references and indexes.

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Last Updated on September 15, 2019
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