Advertising and popular culture /
by Fowles, Jib.
Material type:
BookSeries: Foundations of popular culture: vol. 5.Publisher: Thousand Oaks, Calif. : Sage Publications, c1996Description: xviii, 278 p. : ill. ; 22 cm.ISBN: 0803954824 (cloth : acidfree paper); 0803954832 (pbk. : acidfree paper).Subject(s): Advertising -- Social aspects -- United States | Popular culture -- United StatesOnline resources: Publisher description | Table of contents only
Contents:
Energizers -- Origins -- Flagrant criticisms -- The dynamics behind the advertisement -- The dynamics of popular culture -- Exchanges -- The surface of the advertisement, composed and consumed -- Deciphering advertisements -- Mixed receptions -- The project of the self -- In perspective.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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Dhaka University Library General Stacks | Non Fiction | 659.1 FOA (Browse shelf) | Available | 423083 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 659.10420973 FOA (Browse shelf) | Available | 373421 |
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| 659.1 DYA Advertising as communication / | 659.1 DYA Advertising as communication / | 659.1 EDR Retail Advertising and sales promotin / | 659.1 FOA Advertising and popular culture / | 659.1 FOA The amazing advertising business / | 659.1 FRA Advertising / | 659.1 FRA Advertising / |
Includes bibliographical references and indexes.
Energizers -- Origins -- Flagrant criticisms -- The dynamics behind the advertisement -- The dynamics of popular culture -- Exchanges -- The surface of the advertisement, composed and consumed -- Deciphering advertisements -- Mixed receptions -- The project of the self -- In perspective.
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