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Qualitative methods for marketplace research /

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BookPublisher: Thousand Oaks, Calif. : Sage, c2001Description: xv, 255 p. : ill. ; 24 cm.ISBN: 0761922695 (hc : alk. paper); 0761922709 (pbk.).Subject(s): Marketing research -- MethodologyOnline resources: Publisher description | Table of contents only

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Books	Dhaka University Library General Stacks	Non Fiction	658.83 SAQ (Browse shelf)	Available		414516

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Includes bibliographical references (p. 241-247) and index.

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