Consumer behavior : buying, having, and being /
by Solomon, Michael R.
Material type:
BookPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2009Edition: 8th ed.Description: xxv, 694 p. : col. ill. ; 29 cm.ISBN: 9780136015963; 0136015964.Subject(s): Consumer behaviorOnline resources: Table of contents
Contents:
Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
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Dhaka University Library General Stacks | Non Fiction | 658.83 SOC (Browse shelf) | Available | 455588 |
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Includes bibliographical references and indexes.
Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
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