Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising /
by Mooij, Marieke K. de; Keegan, Warren J.
Material type:
BookPublisher: New York : Prentice Hall, 1991Description: xvi, 440 p. : ill. ; 24 cm.ISBN: 0134718976.Subject(s): Advertising | Advertising media planning | Comparative advertising
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 659.1 MOA (Browse shelf) | 1 | Available | 342114 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 659.1 MOA (Browse shelf) | 2 | Available | 342115 |
Browsing Dhaka University Library Shelves , Shelving location: General Stacks , Collection code: Non Fiction Close shelf browser
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| 659.1 MAM Motivation in advertising; | 659.1 MAM Motivation in advertising; | 659.1 MIA Advertising for modern retailers; | 659.1 MOA Advertising worldwide : | 659.1 MOA Advertising worldwide : | 659.1 MYA Ad worlds : | 659.1 MYW Words in ads / |
Includes bibliographical references and index.
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