Library Logo
Normal view MARC view ISBD view

Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising /

by Mooij, Marieke K. de; Keegan, Warren J.
Material type: materialTypeLabelBookPublisher: New York : Prentice Hall, 1991Description: xvi, 440 p. : ill. ; 24 cm.ISBN: 0134718976.Subject(s): Advertising | Advertising media planning | Comparative advertising
Tags from this library: No tags from this library for this title. Add tag(s)
Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Dhaka University Library
General Stacks
Non Fiction 659.1 MOA (Browse shelf) 1 Available 342114
Books Books Dhaka University Library
General Stacks
Non Fiction 659.1 MOA (Browse shelf) 2 Available 342115
Browsing Dhaka University Library Shelves , Shelving location: General Stacks , Collection code: Non Fiction Close shelf browser
No cover image available
659.1 MAM Motivation in advertising; 659.1 MIA Advertising for modern retailers; 659.1 MOA Advertising worldwide : 659.1 MOA Advertising worldwide : 659.1 MYA Ad worlds : 659.1 MYW Words in ads / 659.1 NIA Advertising, management, and society :

Includes bibliographical references and index.

There are no comments for this item.

Log in to your account to post a comment.
Last Updated on September 15, 2019
© Dhaka University Library. All Rights Reserved|Staff Login