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Advertising principles and problems /

by Dirksen, Charles J; Kroeger, Arthur [joint author.].
Material type: materialTypeLabelBookPublisher: Homewood, Ill. : R. D. Irwin, 1968Edition: 3rd ed.Description: xviii, 690 p. : ill. ; 25 cm.ISBN: 0256019258.Subject(s): Advertising | Advertising -- Case studies
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General Stacks 		Non Fiction 659.101 DIA (Browse shelf) Available A89082

First-4th ed. published under title: Advertising principles and problems.

Rev. ed. published as: Advertising. 6th ed. 1983.

Includes indexes.

Bibliography: p. 675-677.

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Last Updated on September 15, 2019
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