Advertising : principles & practice /
by Wells, William; Burnett, John; Moriarty, Sandra E. (Sandra Ernst).
Material type:
BookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2003Edition: 6th ed.Description: xxxii, 599 p. : col. ill. ; 28 cm.ISBN: 0130477222.Subject(s): Advertising
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Dhaka University Library General Stacks | Non Fiction | 659.1 WEA (Browse shelf) | 1 | Available | 412947 | |
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Dhaka University Library General Stacks | Non Fiction | 659.1 WEA (Browse shelf) | 2 | Available | 414456 | |
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| 659.10 USI Using qualitative research in advertising : | 659.1 VIA Advertising basics! : | 659.1 WEA Advertising : | 659.1 WEA Advertising : | 659.1 WEA Advertising : | 659.1 WEA Advertising : | 659.1 WEA Advertising for the advertiser--a client's guide / |
Includes bibliographical references and index.
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