Advertising basics! : a resource guide for beginners /
by Vilanilam, John V; Varghese, A. K. (Ajit Kuriakose).
Material type:
BookPublisher: New Delhi ; Thousand Oaks, Calif. : Response Books, 2004Description: xi, 200 p. : 24 cm.ISBN: 0761998101 (pbk.).Subject(s): Advertising | Advertising agencies
Contents:
How it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting -- Writing for radio, television, and film -- Advertising in the ICT age : the future..
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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Dhaka University Library General Stacks | Non Fiction | 659.1 VIA (Browse shelf) | 1 | Available | 475096 |
Includes bibliographical references ([159]-160) and index.
How it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting -- Writing for radio, television, and film -- Advertising in the ICT age : the future..
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