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Advertising principles, problems, and cases /

by Dirksen, Charles J; Kroeger, Arthur [joint author.]; Nicosia, Francesco M [joint author.].
Material type: materialTypeLabelBookPublisher: Homewood, Ill. : R. D. Irwin, 1973Edition: 4th ed.Description: xviii, 655 p. : ill. ; 25 cm.ISBN: 0256014027.Subject(s): Advertising | Advertising -- Case studies
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Dhaka University Library
General Stacks
Non Fiction 659.101 DIA (Browse shelf) 1 Available A217135
Books Books Dhaka University Library
General Stacks
Non Fiction 659.101 DIA (Browse shelf) 2 Available A217136

First-4th ed. published under title: Advertising principles and problems.

Rev. ed. published as: Advertising. 6th ed. 1983.

Includes indexes.

Bibliography: p. 675-677.

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Last Updated on September 15, 2019
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