The measurement of cumulative advertising effects /
by Palda, Kristian S.
Material type: BookSeries: Ford Foundation. Doctoral dissertation series: Publisher: Englewood Cliffs, N.J. : Prentice-Hall, 1964Description: xiv, 101 p. : ill. ; 23 cm.Subject(s): AdvertisingItem type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books | Dhaka University Library General Stacks | Non Fiction | 659.1 PAM (Browse shelf) | 1 | Available | 324210 |
Bibliography: p. 99-101.
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