The IBM way : insights into the world's most successful marketing organization /
by Rodgers, F. G. (Francis G.); Shook, Robert L.
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BookPublisher: New York : Harper & Row, 1986Edition: 1st ed.Description: xiv, 235 p. ; 25 cm.ISBN: 0060155221 :.Subject(s): International Business Machines Corporation | Computers -- Marketing -- Case studies | Electronic office machines -- Marketing -- Case studies | Marketing -- Case studies
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Reference
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Dhaka University Library American Studies Corner | Reference | 338.7 ROD (Browse shelf) | 1 | Not For Loan | 366220 |
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| 338.650973 HOF From the American system to mass production, 1800-1932 : | 338.7 FRE Organization development : | 338.7 HES In defense of the corporation / | 338.7 ROD The IBM way : | 338.7 WEN The Wall Street journal : | 338.73 DAV Public-private partnerships : | 338.7629 IAC Talking straight / |
Includes index.
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