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Promotional management /

by Govoni, Norman A. P; Eng, Robert J; Galper, Morton.
Material type: materialTypeLabelBookPublisher: Englewood Cliffs, N.J. : Prentice-Hall, c1986Description: xiii, 578 p. ; 24 cm.ISBN: 0137310196.Subject(s): Marketing | Sales promotion
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Non Fiction 658.3126 GOP (Browse shelf) 1 Available 342229

Includes bibliographies and index.

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Last Updated on September 15, 2019
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