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Brand positioning : strategies for competitive advantage /

by Sengupta, Subroto.

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BookPublisher: New Delhi : Tata McGraw-Hill, 2005Edition: 2nd ed.Description: xiv, 297 p. : 23 cm., ill.ISBN: 9780070581593.Subject(s): Brand name products

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Books	Dhaka University Library General Stacks	Non Fiction	658.827 SEB (Browse shelf)	1	Available		459443

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