Becoming a category of one : how extraordinary companies transcend commodity and defy comparison / [electronic resource]
by Calloway, Joe.
Material type:
BookPublisher: Hoboken, N.J. : John Wiley & Sons, ©2009Edition: 2nd ed., rev. and updated.Description: 1 online resource (xiv, 251 pages).ISBN: 9781118256176; 1118256174; 9780470529331; 0470529334; 9780470529355; 0470529350; 9780470529348; 0470529342; 0470496355; 9780470496350.Subject(s): Benchmarking (Management) | Corporate image | Brand name products | Benchmarking (Management) | Brand name products | Corporate image | Benchmarking (Management) | Brand name products | Corporate image | Electronic booksOnline resources: Wiley Online Library Includes index.
We just decided to go -- What's your story? -- Success means you know what used to work -- The commodity trap -- Your brand is everything -- The three rules -- The new customer reality -- Tiebreakers -- Case study : tractor supply company -- The future category of one.
A revised and updated edition of the bestselling "no-nonsense guide to beating the competition."--Publisher's Weekly. Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader. Whether you run a multinational corporation or a two-person start-up.
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