Includes bibliographical references and indexes.

Front Matter -- Introduction. Corporate Social Responsibility and Communication / Øyvind Ihlen, Jennifer L Bartlett, Steve May -- The Paradoxes of Communicating Corporate Social Responsibility / Sandra Waddock, Bradley K Googins -- Field Overviews. Management, Communication, and Corporate Social Responsibility / Jennifer L Bartlett, Bree Devin -- Public Relations and Corporate Social Responsibility / Jennifer L Bartlett -- Organizational Communication and Corporate Social Responsibility / Steve May -- Marketing and Corporate Social Responsibility / Peggy Simcic Br̜nn -- Reputation Management and Corporate Social Responsibility / Mark Eisenegger, Mario Schranz -- Rhetoric and Corporate Social Responsibility / Øyvind Ihlen -- Corporate Social Responsibility Communication in Action. Ethics / Jacquie L'Etang, Jairo Lugo-Ocando, Zeti Azreen Ahmad -- Risk Communication and Corporate Social Responsibility / Michael J Palenchar, Tatjana M Hocke, Robert L Heath -- Trust and Credibility as the Basis of Corporate Social Responsibility / Gunter Bentele, Howard Nothhaft -- Corporate Social Responsibility Communication and Dialogue / Ur₍a Golob, Klement Podnar -- Transparency and Neoliberal Logics of Corporate Economic and Social Responsibility / Majia Holmer Nadesan -- The Concept of Stakeholders and its Relevance for Corporate Social Responsibility Communication / Juliana Raupp -- Significance of Sector-Specific Corporate Social Responsibility Initiatives / Augustine Pang, Angela Mak, Joanne Mui-Hean Lee -- Corporate (Social) Responsibility and Issues Management / Robert L Heath, Michael J Palenchar -- Communicating Corporate Social Responsibility through Nonfinancial Reports / Elise Perrault Crawford, Cynthia Clark Williams -- Communicating Corporate Social Responsibility through the Internet and Social Media / Paul Capriotti -- Communicating Corporate Social Responsibility through Corporate Image Advertising / Alan A Pomering -- New Partnerships for a New Generation of Corporate Social Responsibility / Melissa J Bator, Cynthia Stohl -- Media Relations and Corporate Social Responsibility / Craig E Carroll -- NGOs as Communicative Actors within Corporate Social Responsibility Efforts / Sarah E Dempsey -- Communication and Corporate Social Responsibility / Stefan Wehmeier, Friederike Schultz -- Commentaries and Conclusions. Interrogating the Communicative Dimensions of Corporate Social Responsibility / Lars Th̜ger Christensen, George Cheney -- A Provocation / Shirley Leitch, Judy Motion -- Commentary / Guler Aras, David Crowther -- The View from Organizational Studies / David Grant, Daniel Nyberg -- Conclusions and Take away Points / Øyvind Ihlen, Jennifer L Bartlett, Steve May -- Name Index -- Subject Index.

"This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management"-- Provided by publisher.

"While there is a huge amount of literature on corporate social responsibility (CSR), there is relatively little advice to be found regarding how CSR should be communicated. This book represents the definitive research collection for CSR communication, taking stock of the existing recommendations and demonstrating how the communication disciplines can make contributions to central research gaps in the CSR literature. Contributions from leading scholars in public relations, organizational communication, reputation management, marketing and management show how theories of discourse, internal communication, cognitive psychology, reputation and rhetoric enrich our understanding of CSR communication and how this influences the way organizations should be managed"-- Provided by publisher.

Print version record.