The financial services marketing handbook : tactics and techniques that produce results / [electronic resource]
by Ehrlich, Evelyn; Fanelli, Duke.
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BookSeries: Bloomberg financial series: Publisher: Hoboken, N.J. : Bloomberg Press, ©2012Edition: 2nd ed.Description: 1 online resource.ISBN: 1118222407; 9781118222409; 9781118236369; 111823636X; 9781118531716; 111853171X.Subject(s): Financial services industry -- United States -- Marketing | Financial planners -- Marketing | Customer relations | Financial services industry -- Computer network resources | Customer relations | Financial planners -- Marketing | Financial services industry -- Computer network resources | Financial services industry -- Marketing | United States | Electronic books | Electronic booksOnline resources: Wiley Online Library
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Includes bibliographical references and index.
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