Design like Apple : seven principles for creating insanely great products, services, and experiences /
by Edson, John.
Material type:
BookPublisher: Hoboken, N.J. : Wiley, 2012Description: 1 online resource (192 pages).ISBN: 9781118331767; 1118331761; 1118333969; 9781118333969; 9781118335079; 1118335074; 9781119203520; 111920352X.Subject(s): Apple Computer, Inc | Apple Computer, Inc | Apple Computer, Inc | Apple Computer, Inc | Apple Computer, Inc | Product design | Customer services | Marketing | Product design | Customer services | Marketing | TECHNOLOGY & ENGINEERING -- Industrial Design -- Product | Customer services | Marketing | Product design | Product design | Customer services | Marketing | Electronic booksOnline resources: Wiley Online Library
Contents:
Summary: "Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--from the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience"--Provided by publisher.
Design Makes All the Difference -- Design the Organization -- The Product Is the Marketing -- Design Is Systems Thinking -- Design Out Loud -- Design Is for People -- Design Like Apple.
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Design Makes All the Difference -- Design the Organization -- The Product Is the Marketing -- Design Is Systems Thinking -- Design Out Loud -- Design Is for People -- Design Like Apple.
"Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--from the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience"--Provided by publisher.
Includes bibliographical references and index.
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