Competitive quality strategies / [electronic resource]
by Maillard, Pierre.
Material type:
BookSeries: Focus series in automation & control: Publisher: London : Hoboken, NJ : ISTE ; John Wiley & Sons, 2013Description: 1 online resource (xiv, 157 pages) : illustrations.ISBN: 9781118644454; 111864445X; 9781118644652; 1118644654; 9781118644294; 1118644298; 9781848214514; 1848214510; 9781118644454.Subject(s): Business planning | BUSINESS & ECONOMICS -- Strategic Planning | Business planning | Electronic booksOnline resources: Wiley Online Library
Contents:
General principles of competitive quality / Pierre Maillard -- The definition of a competitive quality tactic / Pierre Maillard -- Deployment of a competitive quality tactic / Pierre Maillard -- The conditions for success of a competitive quality tactic / Pierre Maillard -- Selling a competitive quality tactic / Pierre Maillard -- Management of a competitive quality tactic / Pierre Maillard -- General conclusion -- Bibliography -- Index.
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Includes bibliographical references and index.
General principles of competitive quality / Pierre Maillard -- The definition of a competitive quality tactic / Pierre Maillard -- Deployment of a competitive quality tactic / Pierre Maillard -- The conditions for success of a competitive quality tactic / Pierre Maillard -- Selling a competitive quality tactic / Pierre Maillard -- Management of a competitive quality tactic / Pierre Maillard -- General conclusion -- Bibliography -- Index.
Online resource; title from pdf information screen (Ebsco, viewed February 7, 2013).
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