Basic marketing research : customer insights and managerial action /
by Brown, Tom J; Suter, Tracy A [jt. aut.]; Churchill, Gilbert A [jt. aut.].
Material type:
BookPublisher: Boston : Cengage Learning, 2018.Edition: 9th ed.Description: xviii, 348 p. : col. ill. ; 27 cm.ISBN: 9781337100298 (pbk).Subject(s): Marketing research
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.83 BRB (Browse shelf) | 1 | Available | 519246 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.83 BRB (Browse shelf) | 2 | Available | 519247 |
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| 658.83 BRA Applied marketing and social research / | 658.83 BRB Basic marketing research : | 658.83 BRB Basic marketing research : | 658.83 BRB Basic marketing research : | 658.83 BRB Basic marketing research : | 658.83 BRM Marketing research and analysis | 658.83 BRM Marketing research and analysis / |
Glossary : p. 334-340.
Includes bibliographical references and index.
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