Business marketing : connecting strategy, relationships, and learning/
by Dwyer, F. Robert; Tanner, John F [jt. au ].
Material type:
BookPublisher: Boston : McGraw-Hill, 2009Edition: 4th.Description: xxv, 678 p. : ill. ; 26 cm.ISBN: 9780073529905 (hbk).Subject(s): Marketing
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Dhaka University Library General Stacks | Non Fiction | 658.8 DWB (Browse shelf) | 1 | Available | Marketing | 527760 | |
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Dhaka University Library General Stacks | Non Fiction | 658.8 DWB (Browse shelf) | 2 | Available | Marketing | 530899 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.8 DWB (Browse shelf) | 3 | Available | Marketing | 530900 |
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| 658.8 DIR The Direct marketing handbook / | 658.8 DUR Retailing / | 658.8 DUR Retailing / | 658.8 DWB Business marketing : | 658.8 DWB Business marketing : | 658.8 DWB Business marketing : | 658.8 EAM Integrated marketing : |
Glossary: p. 639-652
Includes bibliographical references and index
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