Social marketing and public health [electronic resource] : theory and practice /
by French, Jeff; Blair-Stevens, Clive; McVey, Dominic; Merritt, Rowena.
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BookPublisher: Oxford : Oxford University Press, 2010Description: 1 online resource (xiv, 351 p.) : ill.ISBN: 9780191720413 (ebook) :.Subject(s): Health planning | Social marketing | Communication in public health | Health promotionOnline resources: Oxford scholarship online Summary: Social marketing uses established commercial marketing tools and principles to influence behaviour change, and is increasingly becoming a major tool in health promotion. This book provides an international account of the theory and practice behind social marketing.
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Social marketing uses established commercial marketing tools and principles to influence behaviour change, and is increasingly becoming a major tool in health promotion. This book provides an international account of the theory and practice behind social marketing.
Description based on print version record.
Includes bibliographical references and index.
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