Tools for innovation [electronic resource] /
by Markman, Arthur B; Wood, Kristin L.
Material type:
BookPublisher: New York ; Oxford : Oxford University Press, 2009Description: 1 online resource (304 p.) : ill.ISBN: 9780199870264 (ebook) :.Subject(s): Creative thinking | Industrial design | Creative ability | Cognitive science -- ResearchOnline resources: Oxford scholarship online Summary: This unique and exciting collaboration explores the practical methods that support innovation and creative design, from different ways of thinking and conceptualizing to computer-based tools. The authors present research on processes as well as on the evaluation of existing methods.
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This unique and exciting collaboration explores the practical methods that support innovation and creative design, from different ways of thinking and conceptualizing to computer-based tools. The authors present research on processes as well as on the evaluation of existing methods.
Description based on print version record.
Includes index.
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