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Using communication theory : an introduction to planned communication /

by Windahl, Sven; Signitzer, Benno; Olson, Jean T.
Material type: materialTypeLabelBookPublisher: London : Sage, 1992Description: vii, 248 p. : ill. ; 24 cm.ISBN: 9781412948388; 9781412948388.Subject(s): Communication | Information theoryOnline resources: Publisher description | Table of contents only
Contents:
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Books Books Dhaka University Library
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Non Fiction 302.2 WIU (Browse shelf) 1 Available 474264
Books Books Dhaka University Library
General Stacks
Non Fiction 302.2 WIU (Browse shelf) 2 Available 474265
Books Books Dhaka University Library
General Stacks
Non Fiction 302.2 WIU (Browse shelf) 3 Available 477717

Includes bibliographical references and index.

Machine derived contents note: Introduction -- Part One: The Basics -- Conceptual Tools -- The Nature of Communication Planning -- Not All Problems are Communication Problems -- Categorization of Basic Strategies -- Part Two: Theoretical Approaches To Communication Planning -- Multi-Step Flow Approaches -- A Network Approach -- Systems Theory Perspectives -- Social Marketing Perspectives -- Communicaton Campaigns -- A Meeting Place for Different Approaches -- Part Three: The Elements Of Mass Communication Theories -- The Sender//Communicator -- The Message -- The Medium -- The Audience -- Effects.

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Last Updated on September 15, 2019
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