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Strategic management in the media : from theory to practice /

by Kung, Lucy.
Material type: materialTypeLabelBookPublisher: Los Angeles : SAGE , 2008 (2009 printing)Description: viii, 248 p. : ill. ; 24 cm.ISBN: 9781412903134.Subject(s): Mass media -- Management
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Books Books Dhaka University Library
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Non Fiction 302.23 KUS (Browse shelf) Available 477299

Includes index

Bibliography: p. 224-239

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Last Updated on September 15, 2019
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