Designing messages for development communication : an audience participation-based approach /
by Mody, Bella.
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Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 302.23091724 MOD (Browse shelf) | Available | 360154 | ||
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Dhaka University Library General Stacks | Non Fiction | 302.23091724 MOD (Browse shelf) | 2 | Available | 392348 |
Includes bibliographical references and index.
Machine derived contents note: Development Communication -- The Invisible Audience -- Audience Participation-Based Message Design -- The Idea -- Audience Participation-Based Message Design -- Implementation and Ethics -- Designing Messages that Communicate -- How to Research the Audience -- Audience-Responsive Topics -- Audience-Responsive Message Formats -- Writing Message Specifications and Objectives -- Pretesting Audience Response -- Summary.
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