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Designing messages for development communication : an audience participation-based approach /

by Mody, Bella.
Material type: materialTypeLabelBookSeries: Communication and human values (Newbury Park, Calif.): Publisher: New Delhi ; Newbury Park : Sage Publications, 1991Description: 211 p. : ill. ; 23 cm.ISBN: 8170362504 (Indiahbk.); 8170362512 (Indiapbk.); 0803991053 (UShbk.); 0803991061 (USpbk.).Subject(s): Mass media -- Developing countries | Mass media -- AudiencesOnline resources: Publisher description | Table of contents only | Contributor biographical information
Contents:
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Dhaka University Library
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Non Fiction 302.23091724 MOD (Browse shelf) Available 360154
Books Books Dhaka University Library
General Stacks
Non Fiction 302.23091724 MOD (Browse shelf) 2 Available 392348
Browsing Dhaka University Library Shelves , Shelving location: General Stacks , Collection code: Non Fiction Close shelf browser
302.2309 BRS A social history of the media : 302.2309 BRS A social history of the media : 302.2309 GIA Always already new : 302.23091724 MOD Designing messages for development communication : 302.23091724 MOD Designing messages for development communication : 302.23092 GEM Mcluhan and baudrillard : 302.23094 DYN Dynamics of media politics /

Includes bibliographical references and index.

Machine derived contents note: Development Communication -- The Invisible Audience -- Audience Participation-Based Message Design -- The Idea -- Audience Participation-Based Message Design -- Implementation and Ethics -- Designing Messages that Communicate -- How to Research the Audience -- Audience-Responsive Topics -- Audience-Responsive Message Formats -- Writing Message Specifications and Objectives -- Pretesting Audience Response -- Summary.

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Last Updated on September 15, 2019
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