Managerial economics : economic tools for today's decision makers /
by Keat, Paul G; Young, Philip K. Y; Erfle, Stephen E. (Stephen Eugene).
Material type:
BookPublisher: Boston : Pearson, c2013Edition: 7th ed.Description: xxvi, 593 p. : ill. ; 27 cm.ISBN: 9780133020267.Subject(s): Managerial economics
Contents:
Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions: perfect competition and monopoly -- Pricing and output decisions: monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation in a global setting -- Government and industry: challenges and opportunities for today's manager -- The global soft drink industry.
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 338.50246 KEM (Browse shelf) | 1 | Available | 479687 |
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| 338.5015195 CAM Microeconometrics : | 338.5015195 CAM Microeconometrics : | 338.5015195 CAM Microeconometrics : | 338.50246 KEM Managerial economics : | 338.50246 MAN Managerial economics : | 338.50246 MAN Managerial economics : | 338.5024658 BAM Managerial economics and business strategy / |
Includes bibliographical references and index.
Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions: perfect competition and monopoly -- Pricing and output decisions: monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation in a global setting -- Government and industry: challenges and opportunities for today's manager -- The global soft drink industry.
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