Principles of marketing /
by Kotler, Philip; Armstrong, Gary (Gary M.).
Material type:
BookPublisher: Boston : Pearson, 2016Edition: 9th.Global.Description: 774 p. : col. ill. ; 225 cm.ISBN: 9781292092485.Subject(s): Marketing
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Glossary: p. 691-698
Includes bibliographical references and index.
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