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561. Hands-on social marketing : a step-by-step guide

by Weinreich, Nedra Kline.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks, Calif. : Sage Publications, c1999Online Access: Publisher description | Table of contents only Availability: Items available for loan: Dhaka University Library [658.8 WEH] (3).

562. Marketing in the new era : combating competition in a globalizing economy

by Panwar, J. S.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks, Calif. : Sage Publications, 1997Availability: Items available for loan: Dhaka University Library [658.8] (3).

563. Marketing in the new era : combating competition in a globalizing economy

by Panwar, J. S.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks, Calif. : Sage Publications, 1997Availability: Items available for loan: Dhaka University Library [658.8 PAM] (3).

564. Handbook of relationship marketing

by Sheth, Jagdish N; Parvatiyar, Atul.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks : Sage Publications, c2000Other title: Relationship marketing.Online Access: Publisher description | Table of contents only Availability: Items available for loan: Dhaka University Library [658.8 HAN] (3).

565. Business-to-business marketing : a strategic approach

by Morris, Michael H; Pitt, Leyland F; Honeycutt, Earl D.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks, Calif. : Sage Publications, c2001Online Access: Publisher description | Table of contents only Availability: Items available for loan: Dhaka University Library [658.804 MOB] (2).

566. Handbook of services marketing & management

by Swartz, Teresa A; Iacobucci, Dawn.

Material type: book Book; Format: print Publisher: Thousand Oaks : Sage Publications, c2000Other title: Handbook of services marketing and management.Online Access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: Dhaka University Library [658.8 HAN] (1).

567. Consumer behavior and culture : consequences for global marketing and advertising

by Mooij, Marieke K. de.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks, Calif. : Sage Publications, c2004Online Access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Dhaka University Library [658.8342 MOC] (1).

568. Gender issues and consumer behavior

by Costa, Janeen Arnold.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks : Sage Publications, c1994Online Access: Publisher description | Table of contents only Availability: Items available for loan: Dhaka University Library [658.8348 GEN] (1).

569. Advertising and popular culture

by Fowles, Jib.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks, Calif. : Sage Publications, c1996Online Access: Publisher description | Table of contents only Availability: Items available for loan: Dhaka University Library [659.1 FOA] (2).

570. Promotional culture : advertising, ideology, and symbolic expression

by Wernick, Andrew.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London ; Newbury Park : Sage Publications, 1991Availability: Items available for loan: Dhaka University Library [659.101 WEP] (1).

571. Advertising in modern and postmodern times [electronic resource]

by Odih, Pamela.

Source: SAGE Knowledge - A-Z ListMaterial type: book Book; Format: electronic available online remote; Literary form: not fiction Publisher: Thousand Oaks, CA : Sage Publications, 2007Online Access: Full text available from SAGE Knowledge - A-Z List Availability: Items available for loan: Dhaka University Library [659.1042 ODA] (1).

572. Public relations : what research tells us

by Pavlik, John V.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Newbury Park, Calif. : Sage Publications, c1987Online Access: Publisher description | Table of contents only Availability: Items available for loan: Dhaka University Library [659.2072 PAP] (3).

573. The Sage handbook of advertising [electronic resource]

by Tellis, Gerard J; Ambler, Tim.

Source: SAGE Knowledge - A-Z ListMaterial type: book Book; Format: electronic available online remote; Literary form: not fiction Publisher: Los Angeles : Sage Publications, 2007Online Access: Full text available from SAGE Knowledge - A-Z List Availability: Items available for loan: Dhaka University Library [659.1 SAG] (1).

574. Handbook of public relations

by Heath, Robert L. (Robert Lawrence); Vasquez, Gabriel (Gabriel M.).

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks, Calif. : Sage Publications, c2001Other title: Public relations.Online Access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: Dhaka University Library [659.2 HAN] (1).

575. Advertising and social change

by Berman, Ronald.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Beverly Hills : Sage Publications, c1981Online Access: Publisher description Availability: Items available for loan: Dhaka University Library [659.1042 BEA] (1).

576. Public relations writing : principles in practice

by Treadwell, D. F. (Donald Francis); Treadwell, Jill B.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks, Calif. : SAGE Publications, c2005Online Access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Dhaka University Library [659.2 TRP] (1).

577. The production of culture : media and the urban arts

by Crane, Diana.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Newbury Park, Calif. : Sage Publications, c1992Online Access: Publisher description | Table of contents only Availability: Items available for loan: Dhaka University Library [700.1/05 CRP] (1).

578. Beyond appearances? : visual practices and ideologies in modern India

by Ramaswamy, Sumathi.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Thousand Oaks, Calif. : Sage Publications, 2003Online Access: Publisher description | Table of contents only Availability: Items available for loan: Dhaka University Library [700.4580954094 BEY] (2).

579. Regional and urban studies : a social science approach

by Cullingworth, J. B; Orr, S. C.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Beverly Hills, Calif. : Sage Publications, 1969Availability: Items available for loan: Dhaka University Library [711.3 CUR] (1).

580. Tune in, log on / [electronic resource] : soaps, fandom, and online community

by Baym, Nancy K.

Source: SAGE Knowledge - A-Z ListMaterial type: book Book; Format: electronic available online remote; Literary form: not fiction Publisher: Thousand Oaks, Calif. : Sage Publications, c2000Online Access: Full text available from SAGE Knowledge - A-Z List Availability: Items available for loan: Dhaka University Library [791.456 BAT] (1).

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