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5601. Consumer behavior : concepts and strategies

by Berkman, Harold W; Gilson, Christopher C.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Encino, Calif. : Dickenson, c1978Availability: Items available for loan: Dhaka University Library [658.83 BEC] (14).

5602. Word-of-mouth marketing

by Wilson, Jerry R.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : J. Wiley, c1991Availability: Items available for loan: Dhaka University Library [658.812 WIW] (1).

5603. Up the loyalty ladder : turning sometime customers into full-time advocates of your business

by Raphel, Murray; Raphel, Neil.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : HarperBusiness, c1995Availability: Items available for loan: Dhaka University Library [658.812 RAU] (1).

5604. Marketing in the American economy

by Vaile, Roland S. (Roland Snow).

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Ronald, 1952Availability: Items available for loan: Dhaka University Library [658.8 VAM] (1).

5605. The customer is CEO : how to measure what your customers want--and make sure they get it

by Massnick, Forler.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : AMACOM, c1997Availability: Items available for loan: Dhaka University Library [658.812 MAC] (1).

5606. Megabrands : how to build them, how to beat them

by Loden, D. John.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : Business One Irwin, c1992Availability: Items available for loan: Dhaka University Library [658.827 LOM] (1).

5607. Marketing: change and exchange : readings from Fortune

by Barksdale, Hiram C.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Holt, Rinehart and Winston, 1964Availability: Items available for loan: Dhaka University Library [658.83 BAM] (1).

5608. Municipal and governmental accounting

by Tenner, Irving.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Prentice-Hall, 1955Availability: Items available for loan: Dhaka University Library [658.835 TEM] (1).

5609. Consumerism; viewpoints from business, government, and the public interest

by Gaedeke, Ralph M; Etcheson, Warren Wade.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: San Francisco : Canfield Press, 1972Availability: Items available for loan: Dhaka University Library [658.83 GAC] (1).

5610. Consumer behavior : concepts and applications

by Loudon, David L; Della Bitta, Albert J.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1993Availability: Items available for loan: Dhaka University Library [658.8342 LOC] (3).

5611. Supersellers : portraits of success from Personal selling power

by Gschwandtner, Gerhard; Gschwandtner, Laura B.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York, N.Y. : Amacom, c1986Availability: Items available for loan: Dhaka University Library [658.85 GSS] (1).

5612. Mastering your way to the top : secrets for success from the world's greatest salesman and America's leading businesspeople

by Girard, Joe; Casemore, Robert.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Warner Books, c1995Availability: Items available for loan: Dhaka University Library [658.85 GIM] (1).

5613. Advertising and marketing to the new majority

by Baker-Woods, Gail.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Belmont, Calif. : Wadsworth, c1995Availability: Items available for loan: Dhaka University Library [658.83408 WOA] (1).

5614. State of the art selling

by Farber, Barry J.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Hawthorne, NJ : Career, c1994Availability: Items available for loan: Dhaka University Library [658.85 FAS] (2).

5615. Municipal and governmental accounting

by Tenner, Irving; Lynn, Edward S.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: N.J. : Prentice-Hall, 1960Availability: Items available for loan: Dhaka University Library [658.835 TEM] (5).

5616. Consumer Law / adaptable to courses utilizing Speidel, Summers, and White's casebook on commercial and consumer law / Leder

by Goldenberg, Norman S; Tenen, Peter; Switzer, Robert J; Flanigan, Jeremiah; Speidel, Richard E.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Beverly Hills, CA : Gardena, Calif. : Casenotes Pub. Co. ; Law Distributors, c1980Availability: Items available for loan: Dhaka University Library [346.73/07 LEC] (1).

5617. The Compliance handbook for consumer credit

by Schober, Milton W; Szekely, Stephen M.

Edition: Transition ed., 1980 ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Washington, D.C. : Capitol Reports, Inc., c1980Availability: Items available for loan: Dhaka University Library [346.73/073 LAC] (1).

5618. The complete handbook of franchising

by Seltz, David D.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Reading, MA : Addison-Wesley, c1982Availability: Items available for loan: Dhaka University Library [658.87 SEC] (6).

5619. Small business : its place and problems

by Kaplan, A. D. H. (Abraham David Hannath).

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill Book, 1948Availability: Items available for loan: Dhaka University Library [658.9 KAS] (1).

5620. Principles of retailing

by Barker, Clare Wright.

Edition: 3d ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1956Availability: Items available for loan: Dhaka University Library [658.87 BAP] (1).

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