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1. Strategic marketing

by Cravens, David W; Piercy, Nigel.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : McGraw-Hill Irwin, c2003Availability: Items available for loan: Dhaka University Library [658.8 CRS] (3).

2. Basic marketing : a global-managerial approach

by Perreault, William D; McCarthy, E. Jerome.

Edition: 15th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. : McGraw-Hill, 2005Availability: Items available for loan: Dhaka University Library [658.8 PEB] (7).

3. Churchill/Ford/Walker's sales force management

by Johnston, Mark W; Churchill, Gilbert A; Ford, Neil M; Walker, Orville C; Marshall, Greg W.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : McGraw-Hill Irwin, c2009Online Access: Table of contents only | Publisher description Availability: Items available for loan: Dhaka University Library [658.8101 CHS] (1).

4. Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson

by Peter, J. Paul; Olson, Jerry C. (Jerry Corrie).

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c2005Online Access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: Dhaka University Library [658.8342 PEC] (1).

5. Global marketing : foreign entry, local marketing & global management

by Johansson, Johny K.

Edition: 3rd ed. (Int'l ed)Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill/Irwin, c2003Online Access: Publisher description | Table of contents Availability: Items available for loan: Dhaka University Library [658.848 JOG] (5).

Last Updated on September 15, 2019
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