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1301. Performance measurement and evaluation

by Holloway, Jacky; Lewis, Jenny; Mallory, Geoff. -- Open University. Business School

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Thousand Oaks, Ca. ; Sage, 1995Online Access: Publisher description | Table of contents only Availability: Items available for loan: Dhaka University Library [658.4013 PER] (1).

1302. Communicating in global business negotiations : a geocentric approach

by Rudd, Jill E; Lawson, Diana R.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Los Angeles : Sage Publications, c2007Online Access: Table of contents only Availability: Items available for loan: Dhaka University Library [658.4052 RUC] (1).

1303. Using research in organizations : a guide to successful application

by Rothman, Jack.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Beverly Hills, Calif. : SAGE, c1980Online Access: Publisher description Availability: Items available for loan: Dhaka University Library [658.4 ROU] (1).

1304. Improving organizational effectiveness through transformational leadership

by Bass, Bernard M; Avolio, Bruce J.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks : Sage Publications, c1991Online Access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: Dhaka University Library [658.409 IMP] (3).

1305. Handbook of counselling psychology

by Woolfe, Ray; Dryden, Windy.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London ; Thousand Oaks, Calif. : Sage, 1996Availability: Items available for loan: Dhaka University Library [150.202 HAN] (1).

1306. Hands-on social marketing : a step-by-step guide

by Weinreich, Nedra Kline.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks, Calif. : Sage Publications, c1999Online Access: Publisher description | Table of contents only Availability: Items available for loan: Dhaka University Library [658.8 WEH] (3).

1307. Marketing human service innovations

by Rothman, Jack; Rothman, Jack.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Beverly Hills, Calif. : Sage, c1983Online Access: Publisher description Availability: Items available for loan: Dhaka University Library [658.802 MAR] (2).

1308. Qualitative marketing research

by Carson, David; Carson, David.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Thousand Oaks, Calif. ; SAGE, 2001Online Access: Table of Contents only | Publisher description Availability: Items available for loan: Dhaka University Library [658.83 QUA] (3).

1309. Marketing in the new era : combating competition in a globalizing economy

by Panwar, J. S.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks, Calif. : Sage Publications, 1997Availability: Items available for loan: Dhaka University Library [658.8] (3).

1310. The market research toolbox : a concise guide for beginners

by McQuarrie, Edward F.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand, Oaks, Calif. : Sage, c2006Online Access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Dhaka University Library [658.8 MCM] (1).

1311. Key concepts in marketing [electronic resource]

by Blythe, Jim.

Source: SAGE Knowledge - A-Z ListSource: Credo Academic CoreMaterial type: book Book; Format: electronic available online remote; Literary form: not fiction Publisher: Los Angeles, Calif. ; London : SAGE, 2009Other title: Marketing.Online Access: Full text available from Credo Academic Core | Full text available from SAGE Knowledge - A-Z List Availability: Items available for loan: Dhaka University Library [658.8 BLK] (1).

1312. Marketing in the new era : combating competition in a globalizing economy

by Panwar, J. S.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks, Calif. : Sage Publications, 1997Availability: Items available for loan: Dhaka University Library [658.8 PAM] (3).

1313. The SAGE handbook of marketing theory

by Maclaran, Pauline.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London ; Thousand Oaks, Calif. : SAGE, c2010Other title: Marketing theory.Online Access: Inhaltsverzeichnis Availability: Items available for loan: Dhaka University Library [658.8 SAG] (1).

1314. Handbook of relationship marketing

by Sheth, Jagdish N; Parvatiyar, Atul.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks : Sage Publications, c2000Other title: Relationship marketing.Online Access: Publisher description | Table of contents only Availability: Items available for loan: Dhaka University Library [658.8 HAN] (3).

1315. An introduction to qualitative research

by Flick, Uwe.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : SAGE, 2002Availability: Items available for loan: Dhaka University Library [001.4 FLI] (1).

1316. Social marketing : improving the quality of life

by Kotler, Philip; Roberto, Ned; Lee, Nancy.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks, Calif. : Sage, c2002Online Access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: Dhaka University Library [658.8 KOS] (1).

1317. Business-to-business marketing : a strategic approach

by Morris, Michael H; Pitt, Leyland F; Honeycutt, Earl D.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks, Calif. : Sage Publications, c2001Online Access: Publisher description | Table of contents only Availability: Items available for loan: Dhaka University Library [658.804 MOB] (2).

1318. Relationship marketing : a consumer experience approach

by Baron, Steve (J. Steve); Conway, A. (Anthony); Warnaby, Gary.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Los Angeles : Sage, 2010Availability: Items available for loan: Dhaka University Library [658.812 BAR] (1).

1319. Handbook of services marketing & management

by Swartz, Teresa A; Iacobucci, Dawn.

Material type: book Book; Format: print Publisher: Thousand Oaks : Sage Publications, c2000Other title: Handbook of services marketing and management.Online Access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: Dhaka University Library [658.8 HAN] (1).

1320. Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

by Bearden, William O; Netemeyer, Richard G.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks, Calif. : Sage, c1999Online Access: Table of contents only | Publisher description Availability: Items available for loan: Dhaka University Library [658.83 BEH] (1).

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