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181. Issues in the economics of advertising

by Simon, Julian Lincoln.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Urbana, University of Illinois Press [1970]Availability: Items available for reference: Dhaka University Library [659.1 SIM] (1 ).

182. The want makers : the world of advertising : how they make you buy

by Clark, Eric.

Edition: 1st American ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Viking, 1989, c1988Availability: Items available for reference: Dhaka University Library [659.1 CLA] (1 ).

183. The spot : the rise of political advertising on television

by Diamond, Edwin; Bates, Stephen.

Edition: Rev. ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Cambridge, Mass. : MIT Press, c1988Availability: Items available for reference: Dhaka University Library [659.2 DEA] (1 ).

184. Fables of abundance : a cultural history of advertising in America

by Lears, T. J. Jackson.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: [New York] : Basic Books, c1994Availability: Items available for reference: Dhaka University Library [659.10973 LEF] (1 ).

185. Advertising, the uneasy persuasion : its dubious impact on American society

by Schudson, Michael.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Basic Books, c1984Availability: Items available for reference: Dhaka University Library [659.10420973 SCA] (1 ).

186. The 15-Second Television Commercial A Study of Executive Perception

by Asahina, Roberta R.

Material type: book Book; Format: microfiche microfiche Publisher: Washington, D.C.: Distributed by ERIC Clearinghouse, 1987Availability: Items available for reference: Dhaka University Library (1 ).

187. This side of paradise

by Fitzgerald, F. Scott (Francis Scott); O'Donnell, Patrick.

Material type: book Book; Format: print ; Literary form: fiction Publisher: New York : Barnes & Noble Books, c1996Availability: Items available for reference: Dhaka University Library [FIT] (1 ).

188. Visual thinking in advertising : a workbook , photographs of student work

by E. H. Berrien.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York Holt 1963Availability: Items available for loan: Dhaka University Library [659.1 BEV] (1).

189. Convert! : designing Web sites to increase traffic and conversion / [electronic resource]

by Hunt, Ben (Ben R.).

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Indianapolis, Ind. : Wiley Pub., 2011Online Access: Wiley Online Library Availability: No items available

190. Managing corporate social responsibility : a communication approach / [electronic resource]

by Coombs, W. Timothy; Holladay, Sherry J. -- Wiley InterScience (Online service)

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Malden, MA : Wiley-Blackwell, 2011Online Access: Wiley Online Library Availability: No items available

191. The PR masterclass : how to develop a public relations strategy that works! / [electronic resource]

by Singleton, Alex.

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Chichester, West Sussex, United Kingdom : Wiley, [2013]Online Access: Wiley Online Library Availability: No items available

192. Handbook of international advertising research / [electronic resource]

by Cheng, Hong.

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Chichester : Wiley-Blackwell, 2014Online Access: Wiley Online Library Availability: No items available

193. International trade 90-91 : General Agreement on Tariffs and Trade

by -- General Agreement on Tariffs and Trade; United States. General Accounting Office

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Geneva : The Office, 1992Availability: Items available for reference: Dhaka University Library [382.92 GEN] (1 ).

194. International trade 88-89 : General Agreement on Tariffs and Trade

by -- General Agreement on Tariffs and Trade; United States. General Accounting Office

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Geneva : The Office, 1989Availability: Items available for reference: Dhaka University Library [382 GEN] (1 ).

195. Media, movements, and political change [electronic resource]

by Earl, Jennifer; Rohlinger, Deana A.

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2012Online Access: Click here to access online Availability: No items available

196. The language of advertising : written texts

by Goddard, Angela.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London ; New York : Routledge, 1998Availability: Items available for loan: Dhaka University Library [410 GOL] (1).

197. Advertising creative : strategy, Copy, Design

by Altstiel, Tom; Grow, Jean.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Sage, 2017Availability: Items available for loan: Dhaka University Library [659.1 ALA] (1).

198. Advertising and promotion : an integrated marketing communications perspective

by Belch, George E.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : McGraw-Hill Education, 2013Availability: No items available

199. Social communication in advertising

by Leiss, William; Kline, Stephen; Jhally, Sut; Botterill, Jacqueline.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York ; London : Routledge, 2018Availability: Items available for loan: Dhaka University Library [659.1042 SOC] (2).

200. বাংলাদেশের সংবাদপত্রভিত্তিক বিজ্ঞাপনশিল্প এবং এর নান্দনিকতা (১৯৭২-২০০০) : Advertising art in Bangladeshi Newspapers and its aesthetic values (1972-2000) / [পিএইচডি অভিসন্দর্ভ]

by রীটা, ভদ্রেশু.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: ঢাকা : ঢাকা বিশ্ববিদ্যালয়, ২০২২ ।Availability: Items available for reference: Dhaka University Library [659.1 REB] (1 ).

Last Updated on September 15, 2019
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