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21. The social media MBA guide to ROI : how to measure and improve your return on investment / [electronic resource]

by Holloman, Christer.

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Chichester, West Sussex, United Kingdom : John Wiley and Sons Ltd, 2014.Online Access: Wiley Online Library Availability: No items available

22. Behavioral marketing : delivering personalized experiences at scale / [electronic resource]

by Walters, Dave.

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Hoboken, NJ : Wiley, 2015.Online Access: Wiley Online Library Availability: No items available

23. How to market books

by Baverstock, Alison.

Edition: 5th.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London ; New York : Routledge, 2015Availability: Items available for loan: Dhaka University Library [070.52 BAH] (3).

24. Digital marketing excellence : planning, optimizing and integrating online marketing

by Chaffey, Dave; Smith, P. R. (Paul Russell).

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London ; Routledge, Taylor & Francis, 2017.Availability: Items available for loan: Dhaka University Library [658.872 CHD] (5).

25. Digital analytics for marketing

by Sponder, Marshall; Khan, Gohar F.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London ; New York : Routledge, 2018.Availability: Items available for loan: Dhaka University Library [658.8340285 SPD] (2).

26. Cross border e-commerce marketing and management

by Hoque, Md. Rakibul; Bashaw, R. Edward.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Hershey : IGI Global, c2021Availability: Items available for loan: Dhaka University Library [658.871 CRO] (4).

27. Digital and social media marketing : emerging applications and theoretical development

by Rana, Nripendra P; Slade, Emma L; Sahu, Ganesh P; Kizgin, Hatice.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Cham : Springer, 2020Availability: Items available for loan: Dhaka University Library [658.872 DIG] (2).

28. Digital marketing : strategic planning & integration

by Hanlon, Annmarie.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: London : Sage, 2022Availability: Items available for loan: Dhaka University Library [658.872 HAD] (2).

Last Updated on September 15, 2019
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